A piece on Marketing, from our Partner, Brand825!

What 30+ Years in Marketing Have

Taught Me About Business Growth

With over 30 years in marketing, I’ve gained valuable insight into what works, what doesn’t, and how to adapt to the industry’s constant evolution.

And if there’s one thing I know for sure, it’s this: marketing isn’t just about selling a product or service. It’s about building trust, creating clarity and driving real business growth.

In this month’s edition of The Brushstroke, I’m sharing the most important lessons I’ve learned along the way—including the marketing strategies that stand the test of time, the outdated tactics to leave behind and how to ensure marketing continues to be a true growth driver for your business.

Here’s a sneak peek:

✅ Without trust, you have nothing. If your customers don’t believe in your brand, no amount of marketing can fix that.
✅ Clarity beats cleverness. If people don’t instantly understand what you do, they’ll move on.
✅ Marketing and sales must work together. If they’re not aligned, opportunities get lost.
✅ Forget vanity metrics. If it’s not generating real business results, it’s just noise.

✅ AI is powerful, but human creativity still wins. Balance automation with authenticity.